Massive Film Marketing Spends Are Back as Summer Tentpole Season Kicks Off [THR]

Massive Film Marketing Spends Are Back as Summer Tentpole Season Kicks Off [THR]

(ABOVE) Marvel’s summer blockbuster Doctor Strange in the Multiverse of Madness

 

By Pamela McClintock

May 9, 2022 | The summer box office turned into a “thing” nearly five decades ago when Steven Spielberg’s Jaws broke all records to become the first film to cross $100 million domestically after Universal spent an unprecedented $700,000 on TV advertising. Some 47  years later, the summer of 2022 is more important than ever as Hollywood attempts to return to some semblance of normalcy and release one delayed blockbuster after another for the first time since the COVID-19 pandemic began.

Read more on The Hollywood Reporter.

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