20 Aug MovieLabs’ 2030 Vision Paper: The Evolution of Media Creation
A 10-year vision for the future of media production, post and creative technologies
August 20, 2019 | The media industry has seen tremendous technological advancements and achievements in storytelling over the last 10 years, but there are still major challenges and inherent inefficiencies in production and distribution workflows that threaten to limit future ability to continue innovation, reduce time and expand output. Historically, storytellers and creatives have always been the beneficiaries of new technological innovations.
Motion Pictures Laboratories, Inc. (MovieLabs), together with its member studios, has published a new white paper presenting an industry vision for the future of media creation technology by 2030. Within this document, MovieLabs and its member studios have laid out a bold vision for the future state of technology in filmmaking during the next 10 years, with a call to action for the industry to collaborate by appropriate means to achieve shared goals and continue to empower storytellers and the creative community. We describe the future technological advances that will enable seismic changes in media workflows with one objective in mind — to empower storytellers to tell more amazing stories while delivering at speed and efficiency not possible today.
The 2030 Vision paper lays out key principles that will form the foundation of this technological future, with examples and a discussion of the broader implications of each. The key principles envision a future in which:
1. All assets are created or ingested straight to the cloud and do not need to move.
2. Applications come to the media.
3. Propagation and distribution of assets is a ‘publish’ function.
4. Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.
5. Preservation of digital assets includes the future means to access and edit them.
6. Every individual on a project is identified, verified and their access permissions efficiently and consistently managed.
7. All media creation happens in a highly secure environment that adapts rapidly to changing threats.
8. Individual media elements are referenced, tracked, interrelated and accessed using a universal linking system.
9. Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.
10. Workflows are designed around real-time iteration and feedback.
The publication of the paper will be supported with a panel discussion at the IBC Conference in Amsterdam. The panel, titled “Hollywood’s Vision for the Future of Production in 2030”, will include senior technology leaders from the five major Hollywood motion picture studios and will take place on Sunday, September 15 at 2:15pm in the IBC Conference in the Forum room of the RAI Amsterdam Conference Centre.
“We have been working closely with studio technology leaders and strategizing how to integrate new technologies that empower filmmakers to create ever more compelling content with more speed and efficiency. By laying out these principles publicly, we hope to catalyze an industry dialog and fuel innovation, encouraging companies and organizations to help us deliver on these ideas,” said MovieLabs CEO Richard Berger.
To download the full white paper, click here.