17 Oct NBA Joins Cluster of Sports Outlets Trying to Help Fans Find Growing Array of Streaming Games [Variety]
By Brian Steinberg
October 17, 2025 | Where can I find my favorite NBA team’s next game as more media outlets pick up professional basketball? The league wants to help.
With just days to go before the start of its next season, the NBA is launching a new effort that will help fans find the game they want to watch, including local games as well as national games available on Disney’s ESPN and ABC; NBCUniversal’s NBC and Peacock; and Amazon’s Prime Video.
“We are really focused on making sure fans know where to find our games,” says Sara Zuckert, an NBA senior vice president who oversees the league’s mobile app. “We recognize this season for them has two great new media partners, but that may leave fans not necessarily knowing where our games are.”
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