NBCUniversal Boss Jeff Shell Says Netflix “Noise” Helps “Validate” Peacock’s Path; Streaming Outlet Adds 4M Paid Subscribers In Q1 [Deadline]

NBCUniversal Boss Jeff Shell Says Netflix “Noise” Helps “Validate” Peacock’s Path; Streaming Outlet Adds 4M Paid Subscribers In Q1 [Deadline]

(ABOVE) Peacock’s Bel-Air, a re-imagination of the classic sitcom The Fresh Prince of Bel-Air.

 

By Dade Hayes

April 28, 2022 | After witnessing the carnage on Wall Street after Netflix reported stalling subscriber levels, raising stark questions about the business of streaming, Comcast kept talk of NBCUniversal’s Peacock somewhat limited during its first-quarter earnings call Thursday.

In contrast with the previous quarter, which was dominated by boosterish sentiment around the 2-year-old Peacock and a pledge to increase spending on it to $3 billion a year, traditional assets this time took center stage. The performance of NBCU’s advertising business, powered by the Beijing Olympics and Super Bowl LVI, enabled Comcast to beat Wall Street estimates for the quarter. Revenue and earnings both rose by double digits.

Read more on Deadline.

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