16 Sep NBCUniversal’s Peacock Streaming Service has 15 Million Sign-ups, Comcast CEO Brian Roberts Says [CNBC]
Peacock’s 15 million sign-ups represent a 50% increase in six weeks.
By Alex Sherman
September 15, 2020 | NBCUniversal’s streaming service Peacock has 15 million sign-ups, a 50% increase in six weeks, Comcast CEO Brian Roberts said Tuesday at the Goldman Sachs Communacopia Conference
Peacock is Comcast’s plan to monetize broadband-only subscribers through video. Peacock Premium costs $4.99 for non-Comcast and Cox subscribers and $9.99 per month without ads. It has hundreds of movies and TV shows, including past episodes of NBC staples such as “Saturday Night Live” and “30 Rock.” Former NBCUniversal Chairman Steve Burke said last year he expects Peacock can make about $5 per month for every free Peacock subscriber in advertising revenue.
Streaming services have gained popularity during pandemic quarantines as most external entertainment options have shut down. Comcast reported it had 10 million sign-ups on July 30, just a few weeks after launching nationally and about three months after debuting for some Comcast and Cox customers.
Peacock has a free service supported by advertising and a paid version, which includes more content. Comcast Xfinity customers and some Cox cable customers get free access to Peacock Premium as part of their cable TV or broadband subscriptions. The 15 million sign-ups account for any customer that has signed up for the service — free or paid. Roberts didn’t disclose how many sign-ups were free vs. paid subscribers.
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