Netflix 2028: A Streaming Odyssey [Puck]

Netflix 2028: A Streaming Odyssey [Puck]

BY JULIA ALEXANDER

March 19, 2024 | Over the past few years, facing mounting losses and slowing growth, streamers like Max and Disney+ have opened the gates to their walled gardens and begun licensing out content to Netflix. Netflix has steadily grown its share of audience demand over the past four quarters as this licensing trend took hold. Peacock also grew somewhat during the same period, but for the rest of the streamers, the data is grim: Demand for Max, Disney+, and Hulu has been relatively stagnant, and demand for Paramount+ has decreased.

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