26 Aug Netflix Allowing Disc Subs to Keep Final Movie Rentals, Up Rental Queues [Media Play News]
BY ERIK GRUENWEDEL
August 26, 2023 | The question of what Netflix plans on doing with its huge inventory of DVDs and Blu-ray Discs once it gets out of the disc-rental business on Sept. 29 has been settled.
DVD.com, Netflix’s disc rental subsidiary, has notified its more than 1 million remaining subscribers that they can keep their movie rentals (after Sept. 29), and until then, up their rental queues to 10 or more titles before the service shuts down.
“We are not charging for any unreturned discs after 9/29. Please enjoy your final shipments for as long as you like!,” DVD.com wrote on its social media page.
Netflix, on its first-quarter fiscal report in April, announced it would be shuttering its red envelope disc rental business more than 25 years after it created the first by-mail disc rental business. The business strategy, at a time when Blockbuster and Movie Gallery dominated the video store rental business, would not only make Netflix a household name, it would force Blockbuster to establish its own by-mail business. Netflix at one time was the largest individual retail customer for the U.S. Postal Service.