Why Netflix and Amazon are experimenting with short-form programming [Digiday]

Comedians in Cars Getting Coffee is a shortform video hit.

Why Netflix and Amazon are experimenting with short-form programming [Digiday]

By Sahil Patel

April 27, 2018 |  The dream still isn’t dead. After a recent downswing in the video market for TV-quality shortform video series, there is renewed optimism among video makers as the top streaming giants experiment with this type of content.

Now, video makers ranging from digital studios to publishers see an opportunity to sell and create shortform shows for the big streaming giants. But that doesn’t mean Netflix, Amazon and Hulu will start buying high-end shortform  programming left and right, and some producers caution to treat these experiments as just that: experiments.

Read more on Digiday.

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