18 Oct Netflix and Amazon Leave Little Room for Streaming Video Latecomers [Bloomberg]
By Gerry Smith
October 18, 2018 | Consumers like Emery represent an inconvenient truth for streaming video latecomers. Just 16 percent of U.S. broadband homes subscribe to three or more video services, according to researcher Parks Associates. And nearly two-thirds of TV homes already get at least one of the big three: Netflix, Amazon Prime or Hulu, according to Nielsen.
That’s the dilemma for the growing ranks of providers, now pegged by Parks Associates at around 200 in the U.S. alone. Just last week, AT&T Inc. said it will introduce a service with HBO and other fare from its recent Time Warner Inc. purchase, while Hollywood mogul Jeffrey Katzenberg revealed details of his upcoming offer for high-end, short-form video. They’ll debut late next year — about when Walt Disney Co.’s new online channel launches.
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