Netflix deepens Samsung relationship through content exclusives [Fierce Video]

Netflix deepens Samsung relationship through content exclusives [Fierce Video]

By Ben Munson

February 13, 2020 | Netflix is cozying up closer to Samsung through newly announced deals for content exclusives and deeper device integration.

According to TechCrunch, the new deals were announced this week at Samsung’s Unpacked event. Samsung device users will be able to use Bixby, Samsung’s voice assistant, to launch the Netflix app. Netflix will also generate recommendations for Samsung users and will be integrated more closely with Samsung Daily, the company’s discovery platform.

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