Netflix Just Published Viewing Data for Nearly Every Title It Has [Vulture]

Netflix Just Published Viewing Data for Nearly Every Title It Has [Vulture]

BY JOSEF ADALIAN

December 12, 2023 | Netflix took a major step toward viewing-data transparency Tuesday, revealing audience consumption numbers for nearly every TV show and movie in its library — from The Night Agent (812 million hours) to Ferris Bueller’s Day Off (100,000 hours). While not comparable to the data Nielsen publishes for linear broadcasts — the metric Netflix used is millions of hours watched during a six-month period, as opposed to Nielsen’s average audience number, for example — it’s the first time the streamer has offered such an expansive peek at what does (and doesn’t) get watched on the global platform. “This is the data we use to run the business,” Netflix co-CEO Ted Sarandos told reporters during a conference call.

As part of what it is calling the “Netflix Engagement Report,” the streamer published a list of more than 18,000 movies and shows, covering 99 percent of titles on the service, which were on the streamer between January 1 and June 30 of 2023. The list, which Netflix says will be updated every six months, rounds up viewing hours to the nearest 100,000; series are broken down by season. Because shows and movies have different running times and numbers of episodes, and because many titles in the Netflix acquisition library aren’t available globally, Netflix says the list is not best used to compare how titles do against one another. In addition, some titles have been on the service for years while others were only out a day or a month before the June 30 cut-off point. Case in point: In the example cited at the start of this story, season one of The Night Agent (about nine hours long) was only widely available for about three months during the timeframe of this report and is available to every Netflix subscriber globally; Ferris (running time: 1 hour, 38 minutes) isn’t seen in every country and has been on TV and streaming for decades.

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