09 Jul Netflix Leads Streamers in Effective Revenue Per Unit [NextTV]
By Jon Lafayette
July 9, 2021 |In evaluating the competitive set of streaming services, a metric that’s hard to get to is how much revenue they generate per subscriber unit. Analyst Michael Nathanson of MoffettNathanson, working with measurement and analytics company Antenna, has come up with what he called effective RPU, a number that takes into account promotions and discount offers through distributors and aggregators, as well as revenue on ad-supported tiers.
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