Netflix and other SVOD giants won’t reaggregate easily [FierceVideo]

Netflix and other SVOD giants won’t reaggregate easily [FierceVideo]

By Ben Munson

June 12, 2019 | The reaggregation of video services (or Pay TV 3.0) has become a common consumer demand. But it won’t be easy to bring everyone back under one roof.

Dwayne Benefield, head of PlayStation Vue, said the challenge will be convincing juggernauts like Netflix to join platforms like Amazon Prime Video Channels, the Roku Channel and Apple TV. And much of that comes down to usage data and direct-to-consumer platforms’ desire to control that data for personalization and programming decisions.

Read more on FierceVideo.

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