Netflix’s polls and games are about winning the attention wars [LA Times]

Netflix’s polls and games are about winning the attention wars [LA Times]

By Ryan Faughnder

September 7, 2021 |The rise of direct competitors including Disney+, HBO Max and Apple TV+ can take chunks of the audience’s attention. But for Netflix, the bigger picture is that if people are spending hours a week on “Call of Duty,” scrolling TikTok or even (God forbid) going outside, that’s time they’re not spending on Netflix. In this view, the “streaming war” is a misnomer. This is a “Fortnite”-like battle royale for a piece of the “attention economy.”

Read more on LA Times.

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