TDG’s Michael Greeson on toggling, rebundling and what comes next This perspective appears in the 2020 edition of the DEG Q Member Magazine January 31, 2020 | Michael Greeson is President and Co-Founder of The Diffusion Group, the highly regarded media research firm whose work explores the intersection between consumer technology and media behavior.  Just after the launches of Disney+ and AppleTV+,...

By Julia Alexander January 31, 2020 | Randy Freer is stepping down from his role as Hulu CEO as Disney moves to consolidate its direct-to-consumer business under its own executives. Part of the decision to roll Hulu’s business operations into Disney’s direct-to-consumer division is to help “rapidly grow our presence outside the US,” according to a company press release. Read more on...

Content, bundling and UI will define success This perspective appears in the 2020 edition of the DEG Q Member Magazine January 27, 2020| With the streaming wars upon us, the dream of a-la-carte TV is becoming a reality. But this newfound freedom, which allows viewers to select only the channels they want, comes with drawbacks. Indeed, utopia could be characterized as an...

By Alex Sherman January 26, 2020 | Two major shifts in the past year have made scale — the concept of being as big as possible — more important than ever for media companies. The first is the transition from linear cable TV to streaming services, which are expensive to build out and run and require premium content to stand out. The second...

By Rani Molla January 27, 2020 | There’s a lot less stuff on Netflix these days — and that’s not necessarily a bad thing. New data shows that Netflix’s library is way smaller than it used to be, but the streaming service’s latest successes with original content suggest that its years-old strategy to move away from licensing content could finally be...

By Patrick Coffee January 23, 2020 | AT&T has made no secret of its desire to lead the increasingly fractured media landscape through its newly acquired WarnerMedia entertainment properties and Xandr adtech division. Business Insider obtained a strategy deck that WarnerMedia execs presented to ad agencies late last summer. It shows how much the strategy will focus on its streaming service HBO Max,...

By Veronica Walsingham January 20, 2020 | The day I subscribed to The CW Watch — the new streaming service from The CW — I had to confront the fact that I subscribe to 11 different streaming services. Between Netflix, Hulu, Amazon Prime, HBO Max, Apple TV+, Disney+, Peacock, AMC More, the Starz add-on, the Showtime add-on and now The CW...

By Elaine Low January 21, 2020 | You’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal’s new over-the-top entertainment platform sent shares of corporate parent Comcast to an all-time high after its unveiling at the company’s Jan. 16 investor day. The service brought to you by one...

By Todd Spangler [caption id="attachment_5708" align="alignright" width="300"] Universal's Eddie Cunningham will head the joint venture.[/caption] January 5, 2020 |Universal and Warner Bros. — facing the continued deterioration of physical disc sales — want to pool their DVD distribution businesses under a major new deal. The studios announced that Universal Pictures Home Entertainment and Warner Bros. Home Entertainment entered into a pact to form a new joint venture...