17 May Now That Subscription Streaming Is Dead, Are There Enough Ad Dollars for Everyone? (Bloom) [NextTV]
(ABOVE) Streaming Apps on a Screen
By David Bloom
May 17, 2022 | Here in the opening days of the Upfronts, that annual exercise in self-promotion from an industry all about self- (and client-) promotion, it’s a good time to ask one simple question: Now that even Netflix, Disney Plus and Apple TV Plus are adding ad-based programming or even full service tiers, are there enough dollars out there for everybody?
Timing for this question is particularly pointed, what with inflation pinching discretionary spending, work from home and free time fading, and a potential recession looming. Oh, and the easy money fueling 13 years of tech boom seems to be drying up faster than Lake Powell.
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