22 Feb On Sports Strategy, Lots to Learn From Looper
February 21, 2023 | Thanks to Looper Insights Co-Founder Nelly Voukaki for her smart presentation on the digital merchandising performance of streamed sports events in 2022. If you missed our Wednesday salon, watch here to learn how Peacock earned the highest Media Placement Value for the ‘Beijing 2022 Winter Olympics’ and Prime Video’s ‘Thursday Night Football’ outperformed Apple TV+’s ‘Friday Night Baseball’ by nearly 150% in digital merchandising value on the major connected TV device platforms.