OpenAI Courts Hollywood in Meetings With Film Studios, Directors [Bloomberg]

OpenAI Courts Hollywood in Meetings With Film Studios, Directors [Bloomberg]

BY THOMAS BUCKLEY, LUCAS SHAW, AND SHIRIN GHAFFARY

March 22, 2024 | OpenAI wants to break into the movie business.

The artificial intelligence startup has scheduled meetings in Los Angeles next week with Hollywood studios, media executives and talent agencies to form partnerships in the entertainment industry and encourage filmmakers to integrate its new AI video generator into their work, according to people familiar with the matter.

The upcoming meetings are just the latest round of outreach from OpenAI in recent weeks, said the people, who asked not to be named as the information is private. In late February, OpenAI scheduled introductory conversations in Hollywood led by Chief Operating Officer Brad Lightcap. Along with a couple of his colleagues, Lightcap demonstrated the capabilities of Sora, an unreleased new service that can generate realistic-looking videos up to about a minute in length based on text prompts from users. Days later, OpenAI Chief Executive Officer Sam Altman attended parties in Los Angeles during the weekend of the Academy Awards.

Read more on Bloomberg ($).

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