26 Jan Peacock Eyeing Super Bowl LX as Platform’s Single-Largest Streaming Event [Media Play News]
By Erik Gruenwedel
January 26, 2026| With the Seattle Seahawks set to play the New England Patriots in Super Bowl LX on Feb. 8 — a West Coast vs. East Coast duel and a rematch of Super Bowl XLIX (Feb. 1, 2015) that saw Tom Brady’s Patriots win on a goal line stand — NBCUniversal’s Peacock streaming service is looking for record viewership.
The streamer will share exclusive distribution rights with NBC Sports.
Last year’s Super Bowl, which saw Fox Sports share live distribution rights with its free ad-supported VOD platform Tubi, generated a record 127.7 million viewers.
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