24 Aug Peacock President Kelly Campbell On Reclaiming Next-Day Premieres From Hulu, Doubling Content Spend And Spurring “Next Evolution Of Growth” [Deadline]
BY DADE HAYES
August 24, 2022 | Kelly Campbell has been president of Peacock for less than a year, but she has already steered the 2-year-old outlet through a series of challenges as NBCUniversal looks to make its mark in the streaming race.
She helmed a high-stakes Olympics pivot from poorly received Tokyo coverage last summer to a more fully committed, wall-to-wall outing at the Beijing Winter Games. She leveraged Super Bowl LVII to help Bel-Air become Peacock’s first original series breakout. On a broader level, she has led a strategic turn from the platform’s original focus on its free, ad-supported offerings toward boosting premium subscriber levels.
Campbell’s new mission is to guide Peacock’s 27 million monthly active accounts and 13 million paying subscribers toward next-day streams of NBC and Bravo shows after years of them being found on Hulu. Rights to current and library titles, including attention-getters like Saturday Night Live and Dick Wolf’s Chicago franchise, were reclaimed despite parent company Comcast still having a financial stake in Hulu through 2024. (A swath of Bravo titles first made the jump last spring.) Campbell knows the other end of the relationship, having arrived at Peacock in October 2021 after a stint at Hulu, where she was chief marketing officer and president. Prior to her streaming days, she spent a decade as a Google exec after starting out as a banker at JPMorgan Chase.
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