31 Jul Peacock Subscribers Stuck at 41 Million While Streamer’s Losses Slim to $101 Million in Q2 [The Hollywood Reporter]
BY TONY MAGLIO
July 31, 2025 | Peacock is stuck in a bit of a rut in terms of subscriber growth, but it has again inched closer toward breaking even. Thankfully, in the second quarter of 2025, Comcast got one last dance with Hulu.
NBCUniversal’s streaming platform Peacock ended the previous quarter with 41 million subscribers; quarterly losses were $215 million. Well, for this quarter, subscribers stayed flat at 41 million, but Peacock cut its losses to $101 million from April to June; the streamer’s Q2 2025 revenue was $1.2 billion. In the (semi-)comparable Q2 of 2024, Peacock’s quarterly losses were $348 million; its revenue was $1 billion.
On the company’s earnings call, Comcast president Mike Cavanagh noted that a $3 per month price increase at Peacock, combined with increased costs associated with the NBA rights, will be reflected later this year:
“We recently announced a $3 price increase rolling out in July for new subscribers and in late August for existing ones,” Cavanagh said. “The impact of this price increase, combined with the strong upfront results I just discussed, helped position us in the fourth quarter as we launched the NBA and take on higher sports program expenses, particularly in the first year of the NBA contract, when we absorb the full impact of adding these new rights.”
For this year’s second quarter, Wall Street had collectively forecast earnings per share (EPS) of $1.18 on $29.8 billion in revenue. Comcast reported (adjusted) EPS of $1.25 on $30.3 billion in revenue, beating expectations at both its top and bottom lines. Comcast’s second quarter (adjusted) profit slipped slightly year over year from $4.74 billion to $4.65 billion.