Peacock’s New President Is Ready to Take ‘Big Swings’ [Vulture]

Peacock’s New President Is Ready to Take ‘Big Swings’ [Vulture]

(Above) Peacock logo


By Josef Adalian

March 7, 2022 | It has been a bumpy two years for Peacock, the NBCUniversal-owned streaming service that first poked its head into the world nearly two years ago via a soft launch for Comcast Xfinity customers. COVID shutdowns wreaked havoc on its early programming pipeline, including pushing what was supposed to have been its big early draw — the 2020 Summer Olympics — back a full year. There were several executive shuffles at the top, both before and after launch. And when the Tokyo Games finally did arrive, what should have been a triumph turned into a massive headache, as consumers complained about a glitchy app and some events being held back for other platforms. It hasn’t been an easy ride for Peacock — and yet in recent months there have been early signs of a shift in momentum.

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