CINELYTIC OTT insights* 4.15.21: 2020/21 Top 10 OTT Film Releases

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Member Research
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2020/21 Top 10 OTT Film Releases
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April 15, 2021 | This month Cinelytic assesses the strongest digital film releases of the last 12 months. Tracking the first seven days of digital release for all titles since April 1, 2020 (when theaters closed in the U.S.) yields Godzilla vs. Kong as a clear and strong No. 1. With a 15.7 percent Top 10 market share, along with a strong U.S. $70 million cumulative domestic box office to date, one can see that there are room and appetite for the consumer in both theaters and at home via SVOD. Cinelytic ran an in-depth analysis that detailed how WarnerMedia’s day-and-date strategy might generate similar, or even higher revenues compared to the classic pre-COVID three window release model. Further, the four other WB/HBOMax titles that eschewed traditional releases and attempted hybrid strategies are also present in the Top 10. Trolls World Tour, the first title to release in this new distribution paradigm came in sixth place. Other top titles Mulan and Raya and the Last Dragon released exclusively on OTT, while Bad Boys for Life released theatrically in January 2020 and has thrived on OTT ever since.

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These OTT insights are based on Cinelytic’s exclusive P2P-based data which monitors 100 million global content transactions daily in real-time.