CINELYTIC OTT insights* 5.13.21: Top 10 OTT Film Demand May 2-May 9, 2021

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May 13, 2021 | HBO Max title Mortal Kombat leads digital US film viewership from May 2-9 2021, garnering 19.7% of Top 10 film market share. Amazon’s Without Remorse, which was released on April 30, came in a strong second with 15.7% market share. Netflix’s new release The Mitchells vs. The Machines is climbing the charts while The Marksman, Voyagers, and Nobody continue a strong showing as well. Once again this shows audiences hunger for new content and especially so when it’s from top-tier creators! Further our data indicates that HBO Max‘s day and date strategy works well in the current release environment, maximizing the impact of their content.

On the episodic side Disney+ titles Star Wars: The Bad Batch and The Falcon and the Winter Soldier are leading with 12.2% and 11.9% Top 10 market share respectively. Disney continues to dominate episodic content with five Disney+/Hulu shows in the Top 10 this week.