Godzilla vs. Kong 4K (Warner Bros.)
July 23, 2018 | comScore’s new State of OTT report paints a picture of OTT Streaming as a longtail situation, with a few high-reach apps and many low-reach services. Of the roughly 70 OTT services tracked by comScore, more than 1/3 reach less than 1% of OTT Streaming Households – in absolute numbers, fewer than 600K households using the service. Only 8 services have reach of over 10%, or more than 5.95MM households using the service.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.