Godzilla vs. Kong 4K (Warner Bros.)
It’s not surprising in the age of the rapidly expanding video ecosystem that consumers expect to be able to watch whatever they want, whenever, wherever and however they want. Traditional linear TV has long been a mainstay for providing quality content that viewers love, and OTT provides a dynamic environment in which they can experience this content on their own terms. It just makes sense that the two worlds are colliding.
In fact, over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs:
Click here to read more and to see the facts behind the indicators above on the comScore blog.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.