DEG has a track record of more than 20 years in bringing new media platforms, including DVD and Blu-ray Disc to market. Current advocacy efforts focus on 4K Ultra HD Blu-ray Discs and Ultra HD Blu-ray players, as well as digital sales of movies and TV shows, and Direct-to-Consumer services.
DEG has worked closely with member companies to expand the availability of 4K delivery platforms to the home, as well as industry consumer outreach programs.
In the digital space, consumer-facing merchandising is much more closely tied to back-end operations and technology standards than is the case with physical media. This why DEG’s Technology & Operations Committee works on an ongoing basis to implement digital supply chain standards that can yield incremental revenues for retailers and studios.
On a broad level, DEG has been involved in helping the industry coalesce around such issues as what drives consumers to use digital, device usage and the use of cloud storage for digital copies.