Omdia* 11.10.22: TikTok More Popular For Under 35s Than Netflix in the USA

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November 10, 2022 | OMDIA: In the UK and France, the Gen Z social streamer takes fifth place. Data from OMDIA’s latest consumer survey shows that TikTok has leapfrogged Netflix to become the second most popular video service for young people in the U.S., with YouTube retaining the crown for under-35 viewing. The social streaming service remains heavily skewed by age and occupies sixth place for American viewers older than 35. In the U.K. and France, TikTok does not enjoy the same level of popularity, being the fifth most watched video service overall with younger viewers, falling below iPlayer, Netflix and Amazon in the U.K.; and TF1 services, Netflix and 6Play in France. Overall, YouTube remains the most watched platform in these markets. For the European over-35s, TikTok does not feature in the top ten. For broadcasters, commercial or otherwise keen to engage younger viewers, the increasing importance of Tik Tok to reach and grow new audiences should not be understated. Read more here.

For more information on Omdia research, please contact Peter Rowan, Head of Business Development for Media & Entertainment peter.rowan@omdia.com.