Omdia* 3.16.23: Global Streamers’ Online Original Production Returned to Growth in 2022

About This Project

March 16, 2023 | After being hit by production delays and cancellations caused by the COVID-19 pandemic in 2021, content origination by the world’s leading online streamers rebounded in 2022. Netflix, Amazon, Apple TV+, Disney+, HBO Max, Hulu, Paramount+, and Peacock collectively released a total of 1,752 titles and 4,878 hours of first-run original content in 2022, a year-on-year increase of 60% in titles and 87% in hours.

Netflix was the most prolific originator with 935 titles and 3,531 hours released in 2022, of which over 50% were from outside of the US. Omdia estimates that Netflix’s online originals released in 2022 (not necessarily the same year they were produced), were worth $5.8bn last year. Furthermore, Omdia estimates that 42% of this total was invested by the streamer outside North America, with $1.1bn and $1bn invested in Europe and Asia and Oceania, respectively. Read more.

For more information on Omdia research contact Peter Rowan, Head of Business Development for Media & Entertainment