Omdia* 5.18.23: Research Finds 90% of US Sports Fans Engage With Football, but Fans Need 3 Streaming Services Minimum for Comprehensive* NFL Game Coverage

Category
Member Research
About This Project

May 18, 2023 | New research from has found that 90% of sports fans watch American football and 71% engage with the NFL (versus collegiate football only). Live NFL broadcasts are shared across seven rights owners, providing access through a mixture of streaming services and linear channels with no way to watch all NFL games exclusively on OTT services. A consumer could stack Prime Video, NFL Sunday Ticket, and ESPN+ to get most games except for the occasional Monday night games not simulcast from ABC to ESPN+. This would cover ~95% of the NFL season but will cost a consumer ~$170 per month. Read more. 

For more information on Omdia research contact Peter Rowan, Head of Business Development for Media & Entertainment peter.rowan@omdia.com