May 18, 2023 | New research from has found that 90% of sports fans watch American football and 71% engage with the NFL (versus collegiate football only). Live NFL broadcasts are shared across seven rights owners, providing access through a mixture of streaming services and linear channels with no way to watch all NFL games exclusively on OTT services. A consumer could stack Prime Video, NFL Sunday Ticket, and ESPN+ to get most games except for the occasional Monday night games not simulcast from ABC to ESPN+. This would cover ~95% of the NFL season but will cost a consumer ~$170 per month. Read more.
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