Screen Engine/ASI Top 20 VOD Premiere Movies* 9.13.21: ‘Malignant’ Creeps to No. 1

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Member Research
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WEEKLY TOP WATCHED VOD PREMIERE MOVIES according to PostVOD by Screen Engine/ASI*  

September 13, 2021 | The only nationwide new weekend release, Malignant, a Warner Bros. horror title with a day-and-date release on HBO Max, topped the SEA Top 20 VOD Premiere Movies (video on demand) list at No. 1. The previous leader, Amazon’s musical success Cinderella, shifted down slightly to No. 2. Two weeks in, Netflix’s comedy drama Afterlife of the Party remained at No. 3, just barely ahead of another Netflix title The Kissing Booth 3 (No. 4). Also on its second week, Sony’s Don’t Breathe 2 (PVOD) stood at No. 7, being the top PVOD/EEST title this week. Amazon’s Annette climbed with strong momentum, up eight places to No. 6; while Warner Bros.’ Space Jam: A New Legacy (PVOD/EEST) lost momentum and dropped to No. 13.

For top cumulative streaming viewership, HBO Max’s The Suicide Squad retained the No. 1 spot with a strong performance. Amazon’s Cinderella gained more views on the second week and stood at No. 2. Following the musical closely was Netflix’s The Kissing Booth 3 at No. 3.

*Screen Engine/ASI’s Weekly Top Watched VOD Premiere Movies list is based on the incidence of respondents from the syndicated weekly PostVODTM online survey where they state which movies they viewed and how recently from a list of recently released VOD movies, in the past six weeks, including PVOD (Premium Video-On-Demand), EEST (Early Electronic Sell Thru), or SVOD (Subscription Video-On-Demand).

For more information, please email Mark Orne, EVP, Cross Platform Group at morne@screenengineasi.com