Screen Engine/ASI Top 20 VOD Premiere Movies* 9.07.21: Amazon’s ‘Cinderella’ Wins Hearts

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September 7, 2021 | Amazon’s new release Cinderella won the Labor Day Weekend with strong viewership on the SEA Top 20 VOD Premiere Movies (video on demand) list, becoming the biggest musical on streaming for the year. In its second window (PVOD/EEST), Warner Bros’ Space Jam: A New Legacy retained a solid performance at the No. 2 spot. Netflix’s soulful comedy-drama Afterlife of the Party debuted at No. 3, followed by Sony’s horror thriller Don’t Breathe 2 (PVOD). Another premiere title, United Artists Releasing’s Respect (PVOD) came in at No. 7. With new releases stepping in on top, most previous titles dropped a few spots this week. Previous winner The Kissing Booth 3 on Netflix stood at No. 6, Amazon’s Annette dropped from No. 3 to No. 14, and Paramount’s PAW Patrol: The Movie shifted down four places to No. 8.

For top cumulative streaming viewership, HBO Max’s The Suicide Squad held the No. 1 spot firmly after a month of release. Netflix’s The Kissing Booth 3 accumulated the second most viewership three weeks in, and Amazon’s Cinderella stood at No. 3 on its debut week.

*Screen Engine/ASI’s Weekly Top Watched VOD Premiere Movies list is based on the incidence of respondents from the syndicated weekly PostVODTM online survey where they state which movies they viewed and how recently from a list of recently released VOD movies, in the past six weeks, including PVOD (Premium Video-On-Demand), EEST (Early Electronic Sell Thru), or SVOD (Subscription Video-On-Demand).

For more information, please email Mark Orne, EVP, Cross Platform Group at