Scoring With Sports: Live Sports Is Streaming’s Shiny New Toy [Media Play News]

Scoring With Sports: Live Sports Is Streaming’s Shiny New Toy [Media Play News]

BY ERIK GRUENWEDEL

April 29, 2024 | It was the most-streamed event, ever, in the United States. The groundbreaking Jan. 13 NFL Wild Card playoff game between the Kansas City Chiefs and the Miami Dolphins drew 23 million viewers to NBCUniversal’s Peacock subscription streaming service, accounting for 30% of all U.S. internet traffic on that day.

“We felt like we were going to melt down the internet,” said Peacock boss Matt Strauss. Of course, Peacock also happened to be the only national platform where viewers could watch the game, which unlike previous playoff games wasn’t broadcast on any legacy television network, pay or broadcast.

“No one had ever done that before,” Strauss, chairman of direct-to-consumer and international at Peacock parent Comcast, said at a February event presented by DEG: The Digital Entertainment Group.

NBCUniversal paid the NFL more than $110 million for the rights, with Peacock claiming to add 2.8 million net subscribers from the game. The service ended 2023 with 31 million paid subscribers.

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