19 Dec Soon You Can Subscribe to Many Streamers at Once for $40 — but There’s a Catch [Indie Wire]
BY TONY MAGLIO
December 19, 2023 | Been curious about niche streamers but couldn’t justify the expense? Good news: Soon you can get your Netflix with a side of, say, BritBox. Perhaps less exciting: Streaming bundles will be discounted, not cheap, and they may not make it easy to get exactly what you want.
Netflix paired with Max streaming bundle for select Verizon customers at $10 per month, but the real future of streaming will cost four times that and include several more services, Magid analytics executive VP Tony Cardinale told IndieWire.
Strategy and consulting firm Magid has been around almost as long as TV itself. (In 1957, ABC was eight years old.) It’s used to seeing theoreticals become real, like cable and the internet. Up next is the streaming bundle, which Cardinale expects to run around $40 and will arrive in the next 12-18 months.
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