09 Aug New streaming businesses open up new roles at big media companies [Digiday]
By Sahil Patel
August 9, 2018 | As TV viewers spend more time on streaming video platforms, big media companies have gotten more serious about building their own subscription streaming services — or “direct to consumer” products, as the companies call them. That’s led to the creation of new executive roles and responsibilities at companies that historically haven’t sold subscription products to customers.
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