01 Dec Streaming Services to See 150M Cancellations Next Year as Churn Heats Up, Deloitte Predicts [The Hollywood Reporter]
By Alex Weprin
December 1, 2021 | While most streaming services are still trying to scale up, a fresh challenge is emerging for companies hoping to be viable players in the market: large-scale churn.
The global consulting firm Deloitte released its 2022 technology, media and telecom predictions Wednesday, and one of them is sure to be of interest to companies that are leaders in the streaming business, or hoping to become major players. Specifically, Deloitte predicts that more than 150 million people will cancel a paid streaming subscription in 2022, with a global churn rate of 30 percent. In the U.S., the churn rate is 38 percent.
Read more on The Hollywood Reporter.