Studios Eye 2022 Theatrical Slates: “Windowing Is Getting Very Tricky” [The Hollywood Reporter]

Studios Eye 2022 Theatrical Slates: “Windowing Is Getting Very Tricky” [The Hollywood Reporter]

(Above) Steven Spielberg’s West Side Story (2021)

 

By Pamela McClintock

December 15, 2021 | When Steven Spielberg’s West Side Story opened to a dismal $10.6 million at the domestic box office over the Dec. 10-12 weekend, Hollywood was despondent. The next question: How quickly will the musical go to streaming if it doesn’t rebound in theaters?

West Side Story is hardly the only film caught in the crosshairs of a dramatically altered landscape that has seen the theatrical marketplace become a shell of itself because of the pandemic, at least for anything that isn’t a superhero movie or a film like Free Guy that can rally younger male moviegoers in the 18-to-34 age group. Every studio is now having to figure out how early to send a movie to a streaming service to boost subscribers or to premium VOD.

Read more on The Hollywood Reporter

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