Studios’ Now-or-Never Choice: Sue AI Companies or Score a Major IP Deal [The Hollywood Reporter]

Studios’ Now-or-Never Choice: Sue AI Companies or Score a Major IP Deal [The Hollywood Reporter]

BY WINSTON CHO

January 11 2024 | Last year, Hollywood took stock of the potential — and dangers — of generative artificial intelligence. As use of the human-mimicking chatbots evolved into a sticking point in the strikes, creators took to the courts, accusing AI firms of mass-scale copyright infringement after their works were allegedly used as training materials. In the backdrop of these legal volleys, a question stands out: Why haven’t any major studios sued to protect their intellectual property like other rights holders?

One answer involves the possibility that they’re still negotiating with AI companies, with the aim of striking a licensing deal. A grimmer scenario involves the potential that they want to harness the tools for themselves to cut labor costs. Another involves the possibility that they’re biding their time to compile evidence and keep an eye on how the other cases are progressing.

Read more on The Hollywood Reporter.

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