Surprise success of Cage’s new day-and-date movie forced overhaul in release strategy [Business Insider]

Surprise success of Cage’s new day-and-date movie forced overhaul in release strategy [Business Insider]

By Jason Guerrasio

October 2, 2018 | Panos Cosmatos’ acid-laced revenge movie starring Nicolas Cage, “Mandy,” isn’t just having a solid theatrical run, it’s defying the release strategy of most day-and-date movies before it.

In the three weeks since opening, the movie has only played in 210 theaters, but to date it’s grossed close to $840,000. And that doesn’t even count the money coming in through video on demand, which the movie’s distributor, RLJ Entertainment, boasts is in the millions.

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