Apple Tag

By Tara LaChapelle | Bloomberg Opinion September 13, 2019 | Apple Inc. is getting ready to launch its own streaming-video service, Apple TV+, in the coming weeks. Compared to Netflix and other rival offerings, the new app will feature a rather skimpy lineup of viewing choices. That’s reigniting the will-they/won’t-they debate around Apple and the handful of Hollywood studios that look...

By Natalie Jarvey September 10, 2019 | Apple is revealing more details about its long-gestating streaming service.  The tech giant on Tuesday announced that its subscription service TV+ will launch Nov. 1, offering originals like the Jennifer Aniston and Reese Witherspoon starrer The Morning Show for $5 per month for a family subscription. That's significantly cheaper than offerings from Netflix ($13 per month for the...

By Julia Alexander August 29, 2019 | Streaming subscribers became accustomed to binging shows. But powerhouses like Disney, Apple, and Hulu are looking to change the game again by taking the opposite strategy with their streaming services. If Netflix turned patience into a forgotten virtue, its competitors are trying to bring it back. At Disney’s biannual D23 Expo executives revealed that episodes on the...

By Jessica Toonkel and Tom Dotan June 14, 2019 | As companies like WarnerMedia and Apple prepare to market new video services to consumers, they are racing to develop hit shows. But as vital as good programming is, figuring out how to sign up and keep subscribers is just as important. To do so, media companies are tapping new types of executives...

By Dade Hayes May 20, 2019 | After a period of years when Netflix, Hulu and Amazon reigned virtually unchallenged as subscription streaming’s Big Three, the landscape is getting more crowded than the last act of Avengers: Endgame. This complex, multi-front battle qualifies as perhaps the disruption of the 21st Century (with apologies to President Trump). It has implications for everyone in the entertainment business for a number of reasons—changing...

By Elliot Bentley and Amol Sharma April 1, 2019 | Apple Inc.  has entered the streaming-television arena. But who exactly is it competing with? There isn’t just one race in the streaming-media world. In the U.S., there are at least five distinct categories where Silicon Valley heavyweights and traditional media companies are competing for users’ attention and money. Some, like Netflix Inc., are building subscription entertainment...

By Dominic Patten and Anthony D'Alessandro March 25, 2019 | Apple’s new streaming service is coming in this fall with an update to the company’s already existing TV app, the tech giant announced today with one of the greatest filmmakers of all time on-stage and one of the most successful television icons. In a wide ranging announcement on many media fronts, Apple...

[Above] Poet Emily Dickinson will be played by actress Hailee Steinfeld in an Apple comedy series. By John Koblin March 17, 2019 | Apple has decided to put more emphasis on its services — think Apple Music and Apple Pay — to increase revenues. The strategy will include an expansion of Apple News, which is expected to be highlighted at the showcase,...

By Lucas Shaw, Mark Gurman and Julie Verhage March 13, 2019 | Apple Inc., after teasing investors for months about its ambitions to become a services company, is getting ready to showcase plans for its Apple streaming service and news products. All it needs now is for Hollywood to sign up. The company will host A-list celebrities and media executives on March...