Apple Tag

By Elliot Bentley and Amol Sharma April 1, 2019 | Apple Inc.  has entered the streaming-television arena. But who exactly is it competing with? There isn’t just one race in the streaming-media world. In the U.S., there are at least five distinct categories where Silicon Valley heavyweights and traditional media companies are competing for users’ attention and money. Some, like Netflix Inc., are building subscription entertainment...

By Dominic Patten and Anthony D'Alessandro March 25, 2019 | Apple’s new streaming service is coming in this fall with an update to the company’s already existing TV app, the tech giant announced today with one of the greatest filmmakers of all time on-stage and one of the most successful television icons. In a wide ranging announcement on many media fronts, Apple...

[Above] Poet Emily Dickinson will be played by actress Hailee Steinfeld in an Apple comedy series. By John Koblin March 17, 2019 | Apple has decided to put more emphasis on its services — think Apple Music and Apple Pay — to increase revenues. The strategy will include an expansion of Apple News, which is expected to be highlighted at the showcase,...

By Lucas Shaw, Mark Gurman and Julie Verhage March 13, 2019 | Apple Inc., after teasing investors for months about its ambitions to become a services company, is getting ready to showcase plans for its Apple streaming service and news products. All it needs now is for Hollywood to sign up. The company will host A-list celebrities and media executives on March...

By Alex Sherman February 13, 2019 | Apple is in the final stages of preparing its new streaming video service, which will feature free original content for device owners and a subscription platform for existing digital services. But don't expect Netflix to be a part of it, and HBO's participation is also in doubt, according to people familiar with the matter. Read more on CNBC. Related Articles: Amazon...

By Peter Kafka January 29, 2019| One terrible way to find out what Apple is planning on doing is to ask an Apple executive about Apple’s plans in public, before Apple is ready to make an Official Apple Announcement. People keep trying anyway. Today it was analyst Shannon Cross of Cross Research, asking Apple CEO Tim Cook about Apple’s TV plans. Spoiler: He didn’t...

By Jessica Toonkel January 28, 2019 | Amazon Channels looked intent on becoming a powerful player in the streaming video market by allowing people to sign up for a wide variety of services through their Prime Video accounts—so much so that Apple, Roku and potentially Facebook are now copying the company’s approach. But even as competition increases, Amazon is scaling back...

By Jessica Toonkel October 23, 2018 | Apple is planning to launch its upcoming TV subscription service in more than 100 countries, three people familiar with the company’s plans told The Information. That would quickly make Apple a competitor with both Amazon and Netflix, both of whose video services are widely available internationally. Read more on The Information....

By Ben Munson September 5, 2018 | Apple’s still-developing video content strategy could amass a significant subscriber base and generate lots of revenue over the next seven years, according to one analyst. Morgan Stanley analyst Katy Huberty said Apple’s video service could contribute strong services revenue growth but won’t be accretive to earnings until further down the road. She predicts Apple’s video service will attract more...

By Daniel Frankel August 27, 2018 | Having spent more than $1 billion for a salvo of new original shows set to launch next year, Apple is in the process of building out its Culver City, Calif-based marketing team. Over the weekend, Apple posted an job opening on LinkedIn, looking for a “creative director for original content." Silicon Valley’s largest company is seeking...