Apple Tag

By Jessica Toonkel and Tom Dotan June 14, 2019 | As companies like WarnerMedia and Apple prepare to market new video services to consumers, they are racing to develop hit shows. But as vital as good programming is, figuring out how to sign up and keep subscribers is just as important. To do so, media companies are tapping new types of executives...

By Dade Hayes May 20, 2019 | After a period of years when Netflix, Hulu and Amazon reigned virtually unchallenged as subscription streaming’s Big Three, the landscape is getting more crowded than the last act of Avengers: Endgame. This complex, multi-front battle qualifies as perhaps the disruption of the 21st Century (with apologies to President Trump). It has implications for everyone in the entertainment business for a number of reasons—changing...

By Elliot Bentley and Amol Sharma April 1, 2019 | Apple Inc.  has entered the streaming-television arena. But who exactly is it competing with? There isn’t just one race in the streaming-media world. In the U.S., there are at least five distinct categories where Silicon Valley heavyweights and traditional media companies are competing for users’ attention and money. Some, like Netflix Inc., are building subscription entertainment...

By Dominic Patten and Anthony D'Alessandro March 25, 2019 | Apple’s new streaming service is coming in this fall with an update to the company’s already existing TV app, the tech giant announced today with one of the greatest filmmakers of all time on-stage and one of the most successful television icons. In a wide ranging announcement on many media fronts, Apple...

[Above] Poet Emily Dickinson will be played by actress Hailee Steinfeld in an Apple comedy series. By John Koblin March 17, 2019 | Apple has decided to put more emphasis on its services — think Apple Music and Apple Pay — to increase revenues. The strategy will include an expansion of Apple News, which is expected to be highlighted at the showcase,...

By Lucas Shaw, Mark Gurman and Julie Verhage March 13, 2019 | Apple Inc., after teasing investors for months about its ambitions to become a services company, is getting ready to showcase plans for its Apple streaming service and news products. All it needs now is for Hollywood to sign up. The company will host A-list celebrities and media executives on March...

By Alex Sherman February 13, 2019 | Apple is in the final stages of preparing its new streaming video service, which will feature free original content for device owners and a subscription platform for existing digital services. But don't expect Netflix to be a part of it, and HBO's participation is also in doubt, according to people familiar with the matter. Read more on CNBC. Related Articles: Amazon...

By Peter Kafka January 29, 2019| One terrible way to find out what Apple is planning on doing is to ask an Apple executive about Apple’s plans in public, before Apple is ready to make an Official Apple Announcement. People keep trying anyway. Today it was analyst Shannon Cross of Cross Research, asking Apple CEO Tim Cook about Apple’s TV plans. Spoiler: He didn’t...

By Jessica Toonkel January 28, 2019 | Amazon Channels looked intent on becoming a powerful player in the streaming video market by allowing people to sign up for a wide variety of services through their Prime Video accounts—so much so that Apple, Roku and potentially Facebook are now copying the company’s approach. But even as competition increases, Amazon is scaling back...