Apple Tag

By Daniel Frankel August 27, 2018 | Having spent more than $1 billion for a salvo of new original shows set to launch next year, Apple is in the process of building out its Culver City, Calif-based marketing team. Over the weekend, Apple posted an job opening on LinkedIn, looking for a “creative director for original content." Silicon Valley’s largest company is seeking...

By Jonathan Berr August 21, 2018 | Chief executive Bob Iger of  Walt Disney  is facing a challenge that will make his recent victory over Comcast in the battle for 21st Century Fox’s entertainment assets seem like a walk in the park. I am not talking about the difficulty Iger will experience in integrating the storied 20th Century Fox studio and other assets of Rupert Murdoch’s media empire into...

By Dawn C. Chmielewski July 31, 2018 | Apple CEO Tim Cook hinted at a forthcoming entertainment offering — but stopped short of saying exactly what the technology giant, with nearly $250 billion in cash on its balance sheets, has planned. The soft-spoken CEO hinted broadly at a television offering, noting several “key catalysts” reshaping the entertainment industry. He said cord-cutting is accelerating “at a much...

By Brad Olesen June 18, 2018 | Apple Inc. isn’t known for the unique video content offered by Netflix Inc., Walt Disney Co. and Amazon.com Inc., but it may have just taken the gloves off in a new fight. The iTunes and App Store operator’s partnership with “A+ Hollywood name” Oprah Winfrey Friday may just be the “tip of the spear” in a looming content battle, according...

By Lucas Shaw, Gerry Smith and Mark Gurman May 9, 2018 | For the first time, Apple plans to begin selling subscriptions to certain video services directly via its  TV app, rather than asking users to subscribe to them through apps individually downloaded from the App Store, according to people familiar with the matter. This would simplify the process and bolster Apple’s TV...

By Eric Guenwedel May 6, 2018 | NEWS ANALYSIS – When Apple last year announced it would start selling access to 4K Ultra HD movies (at the same price as HD) on Apple TV through iTunes, Walt Disney Studios Home Entertainment was not among participating studios. With Disney relinquishing (some) control in the rebranding of the Movies Anywhere digital platform, retail member Vudu.com...

By Sahil Patel April 27, 2018 |  The dream still isn’t dead. After a recent downswing in the video market for TV-quality shortform video series, there is renewed optimism among video makers as the top streaming giants experiment with this type of content. Now, video makers ranging from digital studios to publishers see an opportunity to sell and create shortform shows for the big...

By John Koblin March 25, 2018 | When Apple began courting producers last year, it said it had a budget of about $1 billion to work with. Now it is becoming clear that the company will blow well past that figure. Perhaps more meaningful, though, is that Apple's strong brand name and its willingness to write big checks have quickly made it...