Direct-to-Consumer Tag

By Kirsten Chuba October 21, 2019 | After announcing six new nonfiction projects ⁠— ⁠including a Mikey Mouse documentary that is a "passion project" for Disney CEO Bob Iger ⁠— Disney+ president of content and marketing Ricky Strauss told The Hollywood Reporter on Friday that in addition to a platform that includes the full Disney library, The Simpsons, Fox classic films and originals from Disney, Pixar, Marvel, Star Wars and Lucasfilm, nonfiction...

By Julia Alexander October 21, 2019 | Netflix is trying to be more transparent with its creatives about how it counts a view on an original series or movie, and a letter sent to the British government includes three new descriptors: starters, watchers, and completers. The three new categories are part of the most in-depth look yet at a reported method that helps...

By Julia Alexander October 14, 2019 | AMC Theaters, the largest movie theater chain in the US, is launching an AMC Theaters on Demand video service. The service will let customers rent or buy movies, much in the same way Apple’s iTunes Store and Amazon’s Prime Video have operated for years. AMC Theaters on Demand, as it will be called, will launch  as...

By Alexandra Bruell and Suzanne Vranica October 4, 2019 | Walt Disney Co.is banning advertising from Netflix Inc.across its entertainment TV networks, according to people familiar with the situation, a sign that the marketing wars over streaming-video are escalating as media giants battle each other for subscribers. Disney, whose properties include ABC and Freeform, earlier this year put out an edict to staffers that it wouldn’t accept ads from...

By Joe Flint September 17, 2019 | Comcast Corp.’s new streaming service, called “Peacock,” will debut in April with a slate of original programming featuring stars like Alec Baldwin and Demi Moore, in addition to exclusive streaming rights to popular NBC staples from “Parks and Recreation” to “The Office.” Because Comcast is the nation’s largest cable operator, it needs to balance its desire...

By Paul Bond September 12, 2019 | CBS chief creative officer David Nevins made it clear Thursday that CBS, and a merged ViacomCBS, will be an arms dealer to the highest bidders while not hoarding content for their own streaming services. "There's a lot of hungry mouths to feed," Nevins told analysts at the Bank of America Merrill Lynch 2019 Media, Communications...

By Paul Bond August 13, 2019 | Media Networks is Disney's largest business, but it is forecast to grow just 14 percent over the next five years as cord-cutting takes its toll, courtesy of streamers like the one Disney will launch, says Michael Morris of Guggenheim Securities. In the same five years, Disney's smallest segment, Direct-to-Consumer and International, is expected to...

By Rebecca Keegan August 9, 2019 | Netflix has been evolving its public policy strategies in recent months to align itself more with Hollywood and less with Silicon Valley, a shift driven by the streamer's maturation into a full-fledged film and TV studio, by its international expansion and by the intense scrutiny Washington is now applying to the tech companies. In...

By Ben Munson August 9, 2019 | Pitting Netflix against Disney in a good old-fashioned donnybrook for the U.S. streaming market is good fun, but not a realistic depiction of the industry. At least, not until the Disney+ bundle showed up. This week Disney+ confirmed its long-speculated streaming service bundle, which will include Disney+ (launching Nov. 12), Hulu with ads and ESPN+ for $12.99...