Direct-to-Consumer Tag

Above: The holiday shopping period is traditionally a prime time for studios to promote souped-up movies and TV shows for purchase, and this year is no exception: Warner Bros., for example, recently released what it billed as the “ultimate makeover” of “Wizard of Oz” on Ultra HD Blu-ray with 4K resolution. By Todd Longwell December 2, 2019 | Now that the streaming apocalypse is fully...

By Rafi Mohammed November 22, 2019 | Remember the not-so-long ago days when Netflix was the king of streaming services? Back then it was an easy segment for the company to command: “For the pleasure of viewing our content, your only option is to go all-in for our unlimited usage plan.” But today, with so many streaming services available, offering only all-you-can-watch is...

Apple’s ‘The Morning Show’ enjoys high awareness, but viewers know where to find ‘The Mandalorian’ November 18, 2019 | New SVOD services Apple TV+ and Disney+ launched less than two weeks apart earlier this month, with both investing heavily in prelaunch marketing. The two services took different approaches to building awareness, however, with Disney highlighting both its original content and its vast...

By Tom Dotan and Kevin McLaughlin November 13, 2019 | Disney’s revelation on Wednesday that it signed up 10 million subscribers for Disney Plus on its first day was as strong an indication as any that it will quickly become a formidable player in the streaming space—and also gave some explanation for its early technical woes. The various glitches were a reminder...

By Tara Lachapelle November 13, 2019 | One major consequence of the streaming wars is that they’ve caused a new kind of consumer frustration. It feels like everything is becoming segregated across various services with their own individual paywalls. That requires knowing which TV programs and movies reside where, having to toggle among those different apps — which isn’t as smooth as simply channel-surfing —...

By Todd Spangler October 29, 2019 | WarnerMedia revealed that HBO Max will debut in May 2020 in the U.S., marketed heavily through parent company AT&T’s existing customer base. HBO Max is WarnerMedia’s multibillion-dollar bet it can lure consumers into a big new tent at an increasingly crowded streaming bazaar. The new details come just ahead of two other new subscription VOD arrivals — Apple TV Plus (Nov....

By Variety Staff October 28, 2019 | The reviews for Apple TV Plus’ first four original series — “The Morning Show,” “See,” “Dickinson” and “For All Mankind” — dropped on Monday morning, providing the first takes on Apple’s original TV content strategy. “The Morning Show,” starring Jennifer Aniston, Reese Witherspoon and Steve Carell, follows a popular news program grappling with the aftermath of a...

By Kirsten Chuba October 21, 2019 | After announcing six new nonfiction projects ⁠— ⁠including a Mikey Mouse documentary that is a "passion project" for Disney CEO Bob Iger ⁠— Disney+ president of content and marketing Ricky Strauss told The Hollywood Reporter on Friday that in addition to a platform that includes the full Disney library, The Simpsons, Fox classic films and originals from Disney, Pixar, Marvel, Star Wars and Lucasfilm, nonfiction...

By Julia Alexander October 21, 2019 | Netflix is trying to be more transparent with its creatives about how it counts a view on an original series or movie, and a letter sent to the British government includes three new descriptors: starters, watchers, and completers. The three new categories are part of the most in-depth look yet at a reported method that helps...

By Julia Alexander October 14, 2019 | AMC Theaters, the largest movie theater chain in the US, is launching an AMC Theaters on Demand video service. The service will let customers rent or buy movies, much in the same way Apple’s iTunes Store and Amazon’s Prime Video have operated for years. AMC Theaters on Demand, as it will be called, will launch  as...