HBO Max Tag

By Todd Spangler May 25, 2020 | Consumers have never had more options for streaming entertainment directly to their TVs, smartphones or computers. Which video streaming services are the best? Players jostling for share in the crowded subscription-video landscape include Netflix, Disney’s Disney Plus and Hulu, Amazon Prime Video, Apple TV Plus, and (starting this week) HBO Max. Which of these is the “best” SVOD service, of course, is a subjective...

Seth Rogen's 'An American Pickle' will bow on HBO Max in August. By Dade Hayes May 13, 2020 | When Disney and Apple undercut Netflix, pricing their new streaming services in the single-digit dollars per month, they shook up the market and reset consumer expectations. HBO Max, which WarnerMedia will launch on May 27, is playing the opposite end of the market. It will retail...

By Tara Lachapelle May 2, 2020 | As Hollywood sets sit empty because of the Covid-19 pandemic, streaming-video apps that were just getting off the ground are now running out of fresh movies and TV episodes. But this is only a hiccup compared to the vexing problem that awaits the industry when it finally emerges from the crisis. Is it possible to make money in the...

Melissa McCarthy vehicle 'Superintelligence' is headed to HBO Max. By Mia Galuppo March 11, 2020 | As Hollywood enters the streaming age, feature film producers are grappling with a new buzzword in pitch meetings: "theatricality." Walt Disney Studios president of production Sean Bailey describes it as the kind of movie "you have to see on the big screen and you have to see...

By Patrick Coffee January 23, 2020 | AT&T has made no secret of its desire to lead the increasingly fractured media landscape through its newly acquired WarnerMedia entertainment properties and Xandr adtech division. Business Insider obtained a strategy deck that WarnerMedia execs presented to ad agencies late last summer. It shows how much the strategy will focus on its streaming service HBO Max,...

By Christopher Palmeri December 13, 2019 | Walt Disney Co.’s new streaming service, Disney+, signed up 10 million customers last month, well ahead of expectations. And it’s got a buzzy show with the Star Wars spinoff The Mandalorian. Now the world’s largest entertainment company has to figure out how to keep people from canceling the service after that series’ season finale on Dec. 27 or when...

By Rafi Mohammed November 22, 2019 | Remember the not-so-long ago days when Netflix was the king of streaming services? Back then it was an easy segment for the company to command: “For the pleasure of viewing our content, your only option is to go all-in for our unlimited usage plan.” But today, with so many streaming services available, offering only all-you-can-watch is...

By Todd Spangler October 29, 2019 | WarnerMedia revealed that HBO Max will debut in May 2020 in the U.S., marketed heavily through parent company AT&T’s existing customer base. HBO Max is WarnerMedia’s multibillion-dollar bet it can lure consumers into a big new tent at an increasingly crowded streaming bazaar. The new details come just ahead of two other new subscription VOD arrivals — Apple TV Plus (Nov....