Netflix Tag

By Edvard Pettersson and Olivia Rockeman February 10, 2020 | A century after the pioneers of Hollywood built their studios here, a new breed of entertainment company is transforming this California town just east of Santa Monica into a hotbed for content. Amazon.com Inc., Apple Inc. and AT&T Inc.’s HBO are moving into vast office and production spaces in the city of 40,000 over the next few...

By Kelsey Sutton February  4, 2020 | Marketers say it's a 'mistake' for the streaming service not to consider an ad-supported tier.  Even minimal targeting offerings would be appealing, buyers say. Read more on Adweek. Related Articles: Netflix Must Add Ads or Lose Millions of Users, Needham Says [Bloomberg]...

By Alex Sherman January 26, 2020 | Two major shifts in the past year have made scale — the concept of being as big as possible — more important than ever for media companies. The first is the transition from linear cable TV to streaming services, which are expensive to build out and run and require premium content to stand out. The second...

By Rani Molla January 27, 2020 | There’s a lot less stuff on Netflix these days — and that’s not necessarily a bad thing. New data shows that Netflix’s library is way smaller than it used to be, but the streaming service’s latest successes with original content suggest that its years-old strategy to move away from licensing content could finally be...

By Erik Hayden December 17, 2019 | A new survey of Disney+ subscribers suggests that the most-viewed content category on the platform isn't new originals but its library of vault classics like The Lion King and Mary Poppins. Roughly 22 percent of Disney+ subscribers among all age groups say they watch classics the most on the platform, topping those who cite Star Wars (21 percent), Marvel (15 percent),...

By Christopher Palmeri December 13, 2019 | Walt Disney Co.’s new streaming service, Disney+, signed up 10 million customers last month, well ahead of expectations. And it’s got a buzzy show with the Star Wars spinoff The Mandalorian. Now the world’s largest entertainment company has to figure out how to keep people from canceling the service after that series’ season finale on Dec. 27 or when...

By Ryan Vlastelica December 10, 2019 | Netflix Inc. was downgraded to the equivalent of a sell at Needham, which reiterated its view that the video-streaming company was at risk of losing millions of U.S. customers in 2020 given rising competition, including from low-cost rivals. The company “must add a second, lower priced, service to compete with Disney+, Apple+, Hulu, CBS All Access and...

By Scott Roxborough December 2, 2019 | Netflix's strategy of working with, not competing against, major pay-TV operators, is paying off, according to a study published Monday by media research group Ampere Analysis.  The report finds that Netflix has theoretical access to more than 300 million pay-TV households worldwide, almost double the company's current global subscriber base of 158 million, thanks to an...

Above: The holiday shopping period is traditionally a prime time for studios to promote souped-up movies and TV shows for purchase, and this year is no exception: Warner Bros., for example, recently released what it billed as the “ultimate makeover” of “Wizard of Oz” on Ultra HD Blu-ray with 4K resolution. By Todd Longwell December 2, 2019 | Now that the streaming apocalypse is fully...