Netflix Tag

By Scott Roxborough December 2, 2019 | Netflix's strategy of working with, not competing against, major pay-TV operators, is paying off, according to a study published Monday by media research group Ampere Analysis.  The report finds that Netflix has theoretical access to more than 300 million pay-TV households worldwide, almost double the company's current global subscriber base of 158 million, thanks to an...

Above: The holiday shopping period is traditionally a prime time for studios to promote souped-up movies and TV shows for purchase, and this year is no exception: Warner Bros., for example, recently released what it billed as the “ultimate makeover” of “Wizard of Oz” on Ultra HD Blu-ray with 4K resolution. By Todd Longwell December 2, 2019 | Now that the streaming apocalypse is fully...

By Rafi Mohammed November 22, 2019 | Remember the not-so-long ago days when Netflix was the king of streaming services? Back then it was an easy segment for the company to command: “For the pleasure of viewing our content, your only option is to go all-in for our unlimited usage plan.” But today, with so many streaming services available, offering only all-you-can-watch is...

By Tom Dotan and Kevin McLaughlin November 13, 2019 | Disney’s revelation on Wednesday that it signed up 10 million subscribers for Disney Plus on its first day was as strong an indication as any that it will quickly become a formidable player in the streaming space—and also gave some explanation for its early technical woes. The various glitches were a reminder...

By Julia Alexander October 21, 2019 | Netflix is trying to be more transparent with its creatives about how it counts a view on an original series or movie, and a letter sent to the British government includes three new descriptors: starters, watchers, and completers. The three new categories are part of the most in-depth look yet at a reported method that helps...

By Alexandra Bruell and Suzanne Vranica October 4, 2019 | Walt Disney Co.is banning advertising from Netflix Inc.across its entertainment TV networks, according to people familiar with the situation, a sign that the marketing wars over streaming-video are escalating as media giants battle each other for subscribers. Disney, whose properties include ABC and Freeform, earlier this year put out an edict to staffers that it wouldn’t accept ads from...

By Michael Lev-Ram September 23, 2019 | To address this new challenge, Netflix has assembled a team of veteran content developers who bear little resemblance to the typical C-suite crew sitting around a Silicon Valley conference room. Most of them have joined Netflix just in the past few years and were poached from the traditional Hollywood ecosystem. They present a diverse range of...

By Henry Chu September 20, 2019 | After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said in addressing the streamer wars on Friday. “While we’ve been competing with many people in the last decade, it’s a...

By Tara LaChapelle | Bloomberg Opinion September 13, 2019 | Apple Inc. is getting ready to launch its own streaming-video service, Apple TV+, in the coming weeks. Compared to Netflix and other rival offerings, the new app will feature a rather skimpy lineup of viewing choices. That’s reigniting the will-they/won’t-they debate around Apple and the handful of Hollywood studios that look...

By Sara Rathner September 16, 2019 | When it comes to credit card rewards, it’s not all about gas, groceries and restaurants anymore. Issuers are moving beyond suburban staples to include millennial-friendly categories such as transit and streaming subscriptions. The trend toward streaming rewards, in particular, is hard to miss, with cards from American Express, Chase and Wells Fargo now featuring streaming as...