Netflix Tag

By Julia Alexander October 21, 2019 | Netflix is trying to be more transparent with its creatives about how it counts a view on an original series or movie, and a letter sent to the British government includes three new descriptors: starters, watchers, and completers. The three new categories are part of the most in-depth look yet at a reported method that helps...

By Alexandra Bruell and Suzanne Vranica October 4, 2019 | Walt Disney Co.is banning advertising from Netflix Inc.across its entertainment TV networks, according to people familiar with the situation, a sign that the marketing wars over streaming-video are escalating as media giants battle each other for subscribers. Disney, whose properties include ABC and Freeform, earlier this year put out an edict to staffers that it wouldn’t accept ads from...

By Michael Lev-Ram September 23, 2019 | To address this new challenge, Netflix has assembled a team of veteran content developers who bear little resemblance to the typical C-suite crew sitting around a Silicon Valley conference room. Most of them have joined Netflix just in the past few years and were poached from the traditional Hollywood ecosystem. They present a diverse range of...

By Henry Chu September 20, 2019 | After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said in addressing the streamer wars on Friday. “While we’ve been competing with many people in the last decade, it’s a...

By Tara LaChapelle | Bloomberg Opinion September 13, 2019 | Apple Inc. is getting ready to launch its own streaming-video service, Apple TV+, in the coming weeks. Compared to Netflix and other rival offerings, the new app will feature a rather skimpy lineup of viewing choices. That’s reigniting the will-they/won’t-they debate around Apple and the handful of Hollywood studios that look...

By Sara Rathner September 16, 2019 | When it comes to credit card rewards, it’s not all about gas, groceries and restaurants anymore. Issuers are moving beyond suburban staples to include millennial-friendly categories such as transit and streaming subscriptions. The trend toward streaming rewards, in particular, is hard to miss, with cards from American Express, Chase and Wells Fargo now featuring streaming as...

By Natalie Jarvey September 10, 2019 | Apple is revealing more details about its long-gestating streaming service.  The tech giant on Tuesday announced that its subscription service TV+ will launch Nov. 1, offering originals like the Jennifer Aniston and Reese Witherspoon starrer The Morning Show for $5 per month for a family subscription. That's significantly cheaper than offerings from Netflix ($13 per month for the...

By Julia Alexander August 29, 2019 | Streaming subscribers became accustomed to binging shows. But powerhouses like Disney, Apple, and Hulu are looking to change the game again by taking the opposite strategy with their streaming services. If Netflix turned patience into a forgotten virtue, its competitors are trying to bring it back. At Disney’s biannual D23 Expo executives revealed that episodes on the...

By Rebecca Keegan August 9, 2019 | Netflix has been evolving its public policy strategies in recent months to align itself more with Hollywood and less with Silicon Valley, a shift driven by the streamer's maturation into a full-fledged film and TV studio, by its international expansion and by the intense scrutiny Washington is now applying to the tech companies. In...

By Ben Munson August 9, 2019 | Pitting Netflix against Disney in a good old-fashioned donnybrook for the U.S. streaming market is good fun, but not a realistic depiction of the industry. At least, not until the Disney+ bundle showed up. This week Disney+ confirmed its long-speculated streaming service bundle, which will include Disney+ (launching Nov. 12), Hulu with ads and ESPN+ for $12.99...