Research Tag

Apple’s ‘The Morning Show’ enjoys high awareness, but viewers know where to find ‘The Mandalorian’ November 18, 2019 | New SVOD services Apple TV+ and Disney+ launched less than two weeks apart earlier this month, with both investing heavily in prelaunch marketing. The two services took different approaches to building awareness, however, with Disney highlighting both its original content and its vast...

By Jon Lafayette November 8, 2019 | Nielsen Holdings said that it plans to split into two separate companies by spinning off its Global Connect business from its media measurement business. The decision comes as the result of a strategic review that was conducted under pressure from large shareholders as the company's stock price declined. Read more on Multichannel News. Related Articles Global OTT Revenue Jumped...

5G networks that promise fast downlink rates and super low latency will be important when AR/VR experiences are integrated into video content May 6, 2019 | 5G is one of the hottest buzz words in the tech world with every vertical industry working to determine how these super-fast networks will impact their business models – once they go live. The entertainment industry...