Streaming Tag

Adapting to this rapidly changing environment requires the ability to quickly understand why viewers are engaging in content, beyond just traditional viewership metrics, and to interpret and adjust to those patterns in real-time. March 20, 2020 | The impact of the coronavirus has spread to every state and continent around the world (Antarctica is the only region spared thus far). Outbreaks are...

By Georg Szalai March 16, 2020 | With stock markets battered by the coronavirus, and shares of entertainment giants hit hard, some on Wall Street have started wondering if cash-rich technology powerhouses could consider takeover offers for Hollywood companies. Rosenblatt Securities analyst Bernie McTernan in a Friday research report, for example, suggested that Apple, led by CEO Tim Cook, could consider acquiring the...

By Kim Masters March 19, 2020 | As the global coronavirus pandemic has shut down movie theaters around the world, the film business faces a potentially transformative question: Should studios hold movies for a later, indefinitely postponed theatrical release or make them available as online attractions now? While NBCUniversal and Sony Pictures are offering films on a pay-per-view basis, media analyst Rich Greenfield...

Melissa McCarthy vehicle 'Superintelligence' is headed to HBO Max. By Mia Galuppo March 11, 2020 | As Hollywood enters the streaming age, feature film producers are grappling with a new buzzword in pitch meetings: "theatricality." Walt Disney Studios president of production Sean Bailey describes it as the kind of movie "you have to see on the big screen and you have to see...

(Above) Britbox's MI-5. By Ben Munson March 5, 2020 | BritBox, a North American subscription streaming video service from BBC Studios and ITV, said it now has one million subscribers, double what it had in January 2019. The company cited some Parks Associates research suggesting it’s the fastest growing targeted stand-alone SVOD service since its launch in March 2017. The service, which offers access...

By Julia Alexander February 29, 2020 | Between 2006 and now, Disney spent around $100 billion to become the unbeatable giant it is today, snapping up Pixar, Marvel Studios, Lucasfilm, BAMTech, and 21st Century Fox. While the acquisitions were made as the result of teamwork across a number of divisions, they were mostly led by two people: Bob Iger, who was CEO up until...

By Edvard Pettersson and Olivia Rockeman February 10, 2020 | A century after the pioneers of Hollywood built their studios here, a new breed of entertainment company is transforming this California town just east of Santa Monica into a hotbed for content. Amazon.com Inc., Apple Inc. and AT&T Inc.’s HBO are moving into vast office and production spaces in the city of 40,000 over the next few...

The chart above shows the correlation between P2P and legal viewing for recent top titles. [caption id="attachment_223551" align="alignright" width="150"] Tobias Queisser Cinelytic[/caption] February 10, 2020 | As competition for streaming viewers grows with the launch of new services from the major media companies, the entire industry is focused on what content consumers most want from these services.  While box office data is readily...

By Kelsey Sutton February  4, 2020 | Marketers say it's a 'mistake' for the streaming service not to consider an ad-supported tier.  Even minimal targeting offerings would be appealing, buyers say. Read more on Adweek. Related Articles: Netflix Must Add Ads or Lose Millions of Users, Needham Says [Bloomberg]...

TDG’s Michael Greeson on toggling, rebundling and what comes next This perspective appears in the 2020 edition of the DEG Q Member Magazine January 31, 2020 | Michael Greeson is President and Co-Founder of The Diffusion Group, the highly regarded media research firm whose work explores the intersection between consumer technology and media behavior.  Just after the launches of Disney+ and AppleTV+,...