SVOD Tag

By Jill Goldsmith June 17, 2020 | AT&T chief financial officer John Stephens said the WarnerMedia parent is “optimistic” about HBO Max three weeks after launch and called the streaming service “a multi-year process, and so far so good,” promising to provide subscriber data on the next quarterly earnings call in July. Speaking Wednesday at a CSFB Media conference, Stephens reiterated AT&T’s target...

The chart above shows the correlation between P2P and legal viewing for recent top titles. [caption id="attachment_223551" align="alignright" width="150"] Tobias Queisser Cinelytic[/caption] February 10, 2020 | As competition for streaming viewers grows with the launch of new services from the major media companies, the entire industry is focused on what content consumers most want from these services.  While box office data is readily...

TDG’s Michael Greeson on toggling, rebundling and what comes next This perspective appears in the 2020 edition of the DEG Q Member Magazine January 31, 2020 | Michael Greeson is President and Co-Founder of The Diffusion Group, the highly regarded media research firm whose work explores the intersection between consumer technology and media behavior.  Just after the launches of Disney+ and AppleTV+,...

Content, bundling and UI will define success This perspective appears in the 2020 edition of the DEG Q Member Magazine January 27, 2020| With the streaming wars upon us, the dream of a-la-carte TV is becoming a reality. But this newfound freedom, which allows viewers to select only the channels they want, comes with drawbacks. Indeed, utopia could be characterized as an...

New service's viewers are OTT newbies whose interests extend beyond family fare November 25, 2019 | November has been a busy month in the world of streaming services. The numbers around last week’s Disney+ launch were strong – so we took a look at what drove its initial success. Based on the latest NPD Device Ownership Trends & Profile report, consumers reported...