Viacom Tag

By Natalie Jarvey May 31, 2019 | With Pluto TV, an ad-supported platform that has attracted 16 million monthly users by mimicking the experience of channel surfing for cord-cutters, Viacom hopes to extract new dollars from old episodes of The Hills and All That. It's just one element of a prolonged turnaround strategy that includes a growing ad-targeting platform, plans for more digital video production...

By Sahil Patel May 29, 2019 | Driven by Netflix, TV production is a seller’s market right now. It’s leading some legacy TV companies to increasingly make movies and TV shows for their rivals. The key challenge for these companies is in weighing the benefit of short-term revenue gains versus building products that create a long-term direct relationship with customers. Read more...

By Todd Spangler April 8, 2019 | Pluto TV will stream — for free — more than 200 classic “Doctor Who” episodes and other BBC Studios programming under a new content-licensing pact covering the U.S. It’s the first big content deal Pluto TV has announced since Viacom acquired the free, ad-supported streaming startup for $340 million in cash earlier this year. Read more on Variety. Related Articles:  Viacom spent...

By Jared Newman January 22, 2019 | Viacom is buying its way into the ad-supported streaming video business by acquiring Pluto TV in a $340 million cash deal. The deal underscores media companies’ growing interest in free, ad-supported streaming as an alternative to taking on Netflix, Amazon Prime, and Hulu (plus Apple, Disney, and AT&T’s WarnerMedia later this year) in the paid...