Walmart Tag

By Todd Spangler February 14, 2019 | Walmart is using virtual reality to — what else? — get people excited to buy stuff.  The retailer teamed up with DreamWorks Animation for a touring VR experience tied to “How to Train Your Dragon: The Hidden World.” Walmart is setting up installations in parking lots of its stores in 16 cities, starting Friday (Feb. 15) in Burbank and culminating...

By Alex Sherman January 17, 2019 | At a time when NBC, Disney, AT&T, Viacom, Apple and others are considering subscription services for cord cutters, Walmart is abandoning its plans, according to people familiar with the matter. Instead, Walmart will focus on bolstering Vudu, the video service it acquired in 2010. The giant discount retailer opted not to move forward with a new streaming product after talks with...

By Todd Spangler October 7, 2018 | Walmart, America’s biggest bricks-and-mortar retailer, is taking its first crack at original entertainment. Vudu, the company’s streaming-video arm, has struck a partnership with MGM under which the studio will create original series based on franchises from its extensive film and TV catalog. Those shows will be exclusively licensed to Vudu for North America, and available on Vudu’s free, ad-supported Movies...

By Bruce Haring [caption id="attachment_5002" align="alignleft" width="165"] Mark Greenberg[/caption] July 28, 2018 | Walmart is collaborating with veteran television executive Mark Greenberg on a new video streaming service that would challenge the dominance of Netflix and Amazon by targeting Middle American tastes in programming. The venture is in the early stages of development and has not been formally greenlit by Walmart, according to reports. The company isn’t expected to...

By Todd Spangler July 19, 2018 | Walmart is in fact looking at entering the subscription-video space to compete with Netflix, Amazon and Hulu, sources confirmed — and the retailing giant is planning to launch the service through its Vudu digital-entertainment division, Variety has learned. Vudu has set plans to launch a low-cost subscription video-on-demand package in the fourth quarter of 2018, according to sources. The SVOD service would...

By Jessica Toonkel, Tom Dotan and Priya Anand July 17, 2018 | Walmart is considering launching a subscription streaming video service to compete with Netflix and Amazon Prime Video, people familiar with the situation told The Information. Such a move could be enormously costly for the retailer but would demonstrate its determination to compete on multiple fronts with Amazon in particular. The...