10 Jun Tensions Over Hulu Expose Fissures Within Disney Streaming [The Information]
By Tom Dotan and Jessica Toonkel
June 10, 2020 | For more than a dozen years, Hulu was an oddity in video streaming: owned by a group of entertainment giants but controlled by none of them. That fostered a streak of independence at the service—one that employees, who called themselves Hulugans, were proud of.
But that independence ended last year when Disney took control of Hulu and immediately set about integrating its operations into Disney’s own businesses, starting with programming and later encompassing ad sales. The focus more recently has been on integrating Hulu’s engineering team and how to move the service onto the same streaming platform Disney uses for its two other streaming services, Disney+ and ESPN+. But Hulu’s engineers have resisted being absorbed into Disney’s tech team, and the discussions have reignited longstanding tensions between the two tech teams.
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